Next Reality – Develop innovative and fascinating mixed reality offers/features (AR, VR) for the FC Bayern Community
- How would you satisfy fan needs with wow-effects through AR and VR?
- What added value can you imagine through AR and VR data and information for our fans?
- How would you enrich the fan journey in the stadium, in the sports bar or on the road with new experiences and information?
What’s the problem/ task?
We have all thought once in a while, when watching Robben play, that “Oh, he should have passed instead of taking a shot”! But we never get a chance to relive the moment and see what would have happened if he had passed instead of taken a shot. Not anymore!
We provide a solution to make you, the fan, relive the moment as a mixed reality within the Bayern Munich arena and control the player to make him do as you would have liked to, and see how it plays out! You can also replay important events in the game in a highly engaging 3D view, in the Arena or in the comfort of your home.
While many football games, AR and otherwise exist, this would be the first time that a game has incorporated the possibility to replay your favorite moments in the game, or given you a chance to change your least favorite ones. You can not just replay iconic moments, but make moments iconic!#mixed reality #augmented reality #ar #mobile interaction #fan experience #gamification